"As digital marketing becomes ever more visual, how can we make sure we stay ahead of the trend?"
Have you ever wondered how companies are able to track trends before they hit the mainstream? Shuttershock, a stock photo company, reveals their methods through this article.
Shuttershock is constantly refreshing their content in order to remain recent and trendy. They have a team of researchers that are always on the look out for the next big thing. Their method of analyzation is the core to how the company works. As social media takes over the world of marketing, it is important for companies to stay in the loop. The Shuttershock team uses their own website to predict trends by viewing what users are searching for the most. Then, they create "popular" pages to reveal the top trends. This invites a stream of users to the Shuttershock website, which increases their market. It is also a good research method for understanding what their users are interested in.
As digital marketing becomes more visual, it is important that companies are remaining in the stream of trends. Take a look at this article to see some of the Shuttershock 2016 trend predictions!