Thriving Brands

• "Companies that are living the brand inside and outside of their corporate walls attract individuals that are seeking more than just a job role or title but want to be part of a culture that inspires, motivates, and rings true to the brand promise and corporate mission" (Prim, 2016).

One of the biggest issues in modern corporate offices is that too many companies have a simplified contract with their employees: 

We pay you; you show up.

The issue arises when one party is looking for more from the other, leading to conflict in interest and a defunctioning  office  place. 
The new wave of office design is moving toward a more integrated contract, one that fulfills the needs of the employer as well  as 
the employee. Although 100% satisfaction cannot always be achieved, it is important that workers are able to express their needs.
In return, an employer has every right to list any qualification that it takes to maintain a job position. 

Instead of paying an employee to show up and do what they are told, pay them to show up with a full  understanding  of  what  is 
being asked of them. Business expert Jannet Prim states that, "Understanding what matters to an employee beyond remuneration
allows for more meaningful engagement" (Prim, 2016).

What are your thoughts?
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